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Consultant & Coach
Anja Väterlein
„I support people through transitions, when new phases of life begin and old routines no longer hold. So that things feel good again."
'Actually, everything is fine – it just doesn't feel that way.' Sometimes, objectively, a lot is going well – and yet there is inner pressure, restlessness or the feeling of no longer being 'quite right'.
Areas of focus
Coaching
- Coaching for specialists and leaders – including support for emerging leaders and career starters in their professional and personal development
- Professional self-reflection and positioning
- Potential- and strengths-based development – without the pressure of self-optimisation
- Dealing with uncertainty, self-management and stress management
Consulting, training & facilitation
- Team development
- Leadership (agile leadership, lateral leadership)
- Role clarity and role competence
- Dealing with change and transitions
- Clear communication and conflict management
- Creativity and innovation techniques
Professional background
- Since 2026: Agile Coach (plan a)
- Since 2019: Director Brand & Concept Solutions, ZEIT Verlagsgruppe / Leader of a 28-person marketing team / Mentor
- 2014 – 2019: Head of Brand Management ZEIT Magazine, iqmedia
- 2000 – 2014: Various roles in publishing management and advertising at Axel Springer SE, including Executive Assistant to the Management Board and Head of Advertising Sales for Sport Bild
Training and qualifications
- Certified Agile Coach (plan a, 2026)
- AI in marketing (ZEIT Verlag in-house, Adaptig)
- Leadership (iOS, 2019)
- Sales training (khd, 2013)
- Change Manager (Axel Springer in-house / demos, 2011)
- Negotiation training (Scotwork, 2006)
- Project management (Axel Springer in-house, 2001)
- Conflict management (Axel Springer in-house, 2001)
- Degree in Media Studies (Diplom-Medienwissenschaftlerin, Institut für Journalistik und Kommunikationsforschung, Hanover)
- Trained publishing clerk (Verlagskauffrau)
A little more about me
Music and theatre make me happy. I love concerts and going to the theatre, and I enjoy being on stage myself – whether in theatre groups (a long time ago), in a choir or at a karaoke bar. I especially love it when my husband and children join in. Beyond that, I laugh heartily and often, and I enjoy being around people.
Contact details
- Email: anja.vaeterlein@plan-a-consulting.de